Don't Goof When You Re-Roof® is a public outreach campaign and website created to educate consumers about the need for and benefits of owning a stronger, resilient FORTIFIED Roof™

Homeowners will learn the steps to re-roof to FORTIFIED Roof standards. A Service Directory lists FORTIFIED certified roofers and FORTIFIED Evaluators™. At the same time, additional resources help people avoid contractor and insurance fraud and take advantage of insurance and tax incentives.

Smart Home America, a 501(c)(3) nonprofit organization, created Don't Goof When You Re-Roof because roofs are taken for granted. With a few easy and affordable upgrades, any roof can better protect homes and families during extreme weather.  

FORTIFIED roofs have withstood Hurricanes Sally, Zeta, Michael, and Dorian, with little to no damage or insurance claims. Learn more about FORTIFIED construction and contact us if you have any questions. 

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Don't Take Our Word For It

Over 25,000 homeowners have chosen FORTIFIED to protect their homes and families.

Hear Their Stories